Shopify B2B ecommerce agency for wholesale and enterprise

Yes. Since April 2026 Shopify B2B works on the Basic, Grow, Advanced and Plus plans; only Starter and Retail are excluded. Company accounts with locations, volume pricing, quantity rules, payment terms, purchase order numbers and sales reps are part of all four plans. Plus adds what larger B2B organisations need: catalogues and price lists assigned directly per company, unlimited catalogues, deposits and partial payments, automatic order review and a theme that adapts to the type of customer.

As soon as you have price agreements per customer rather than per customer group. Outside Plus you work with up to three active B2B catalogues, assigned through Markets: enough for dealers, wholesalers and distributors, for example, but not for a price list per customer. Deposits, partial payments, rule-based order review, checkout extensions in the information, shipping and payment steps and higher API limits for a busy ERP integration also call for Plus.

Yes. In one store, business customers see their own catalogue, prices and terms after logging in, while consumers see the regular store. This is called a blended store. You can also choose a separate B2B store; on Shopify Plus that can be an expansion store under the same licence. Which route fits depends on how different your range, brand experience and processes are per audience.

Pricing runs through catalogues: a selection of products with a price list, as fixed prices or as a percentage of the standard price, complemented by up to ten price breaks per product. On Shopify Plus you assign a catalogue directly to a company or to a single location, with up to 25 catalogues per location. That gives every customer exactly their own range and prices. If the price agreements live in your ERP, we sync them automatically.

Yes, on every plan with B2B. Per location you set payment terms of 7, 15, 30, 45, 60 or 90 days, or payment on fulfilment; a fixed due date is possible per draft order. Shopify sends payment reminders, customers can use a vaulted credit card and enter a purchase order number at checkout. Shopify Plus adds deposits and partial payments.

For B2B, Shopify partners directly with Microsoft Dynamics 365 Business Central, NetSuite, Acumatica, Fulfil and QuickBooks Online, among others, and with Akeneo and Syndigo for product data. Exact Online and AFAS are not on that list; we connect those through apps from the Shopify App Store, middleware or custom work on the GraphQL Admin API. Which route we take depends on what needs to sync: companies, prices, inventory, orders or invoices.

Yes. Per location you can set that an order is not paid at checkout but submitted for approval instead. Your team sees it as a draft order, adjusts prices or quantities and sends it back as an invoice, with the option to lock prices. On Shopify Plus you can also have orders reviewed automatically against rules, for example above a certain order value or for certain customers.

Yes. You assign up to ten sales reps per location. They only see the customers assigned to them and can create draft orders, place orders and follow up on outstanding payments on those customers' behalf. On plans below Plus some permission levels are more limited.

For most wholesalers and manufacturers, yes. The number of companies is unlimited, a company can have up to 10,000 locations and a product up to 2,048 variants. Mind a few limits: a B2B order has at most 500 line items, and subscriptions, accelerated checkouts such as Shop Pay and Apple Pay, local delivery and pickup points do not work in B2B. We map those points in the analysis up front.

The Wholesale channel was retired in 2024 and replaced by the B2B features built into Shopify itself. Moving over means turning your wholesale customers into companies with locations and buyers, your price lists into catalogues, and your payment agreements into payment terms. We also set up the new customer accounts, because B2B does not work with the legacy customer accounts.