The case
For Zero Motorcycles, the American pioneer from California that has grown into the market leader in electric motorcycles since 2006, we worked on the D2C strategy and the Shopify Plus store. Strategy, e-commerce and conversion optimization come together in one digital sales channel.
Motorcycles have always been sold through dealers. Zero combines that network with its own direct-to-consumer track: discovering, configuring and ordering online, straight from the brand. We helped sharpen that strategy and translated it into a scalable Shopify Plus environment.
The result
Riders discover, configure and order directly from the brand, while the dealer network keeps its role. One D2C channel that makes the innovation of the bikes tangible online too.
From the SR/S to the lightweight XE: every model page conveys the silence, smoothness and power of electric riding, with a shopping experience that shifts just as smoothly.
The solution
A D2C strategy that strengthens the dealer network instead of competing with it, executed on Shopify Plus: scalable, international and built to convert.
The core is in the rules of the game: which role does the brand take on itself, what stays with the dealer, and how do both channels strengthen each other? That clarity makes selling direct a win for brand and network alike.
