Shopify pricing in the Netherlands starts at €21 a month for the Basic plan on annual billing, or €28 if you pay monthly. On top of that you pay per sale: €0.29 for an iDEAL payment and 1.9% plus €0.25 for a card payment through Shopify Payments. Yet the plan is rarely the biggest line item. The real Shopify costs sit in the sum of payment fees, apps, building your store and the technology that moves along with the platform. In this article we lay it all out, checked against Shopify's pricing pages and documentation on 13 October 2026. With worked examples, and with the costs that land on existing stores in 2026 and 2027 but appear on no pricing page.
The five layers of Shopify costs
Look only at the pricing page and you see one layer out of five. A realistic budget counts all of them.
- The plan: a fixed amount per month, from €21 to €2,100 or more.
- Payment fees: a fixed amount or a percentage per transaction, depending on the payment method and your plan.
- Theme and apps: you buy a theme once, apps are almost always billed monthly.
- Build and ongoing development: design, engineering, integrations and migration, plus the work after launch.
- Platform changes: custom work that Shopify phases out, such as script tags and Shopify Scripts, has to be rebuilt in time.
How much does Shopify cost per month? The Shopify plans in 2026
For businesses in the Netherlands, Shopify offers four plans for your own online store. The Shopify pricing below comes straight from the Dutch pricing page. According to Shopify's terms of service all fees exclude VAT; whether and how much VAT Shopify charges depends on your billing address and VAT number.
- Basic: €21 a month on annual billing, €28 on monthly billing. No staff accounts are included: besides the owner, only collaborators such as your agency can get access.
- Grow: €59 a month on annual billing, €78 on monthly billing. Five staff accounts.
- Advanced: €289 a month on annual billing, €384 on monthly billing. Fifteen staff accounts.
- Shopify Plus: from €2,100 a month on a three year term, or €2,250 a month on a one year term. Unlimited staff accounts and up to 200 inventory locations.
Basic, Grow and Advanced each include ten inventory locations. Annual billing saves roughly a quarter: €84 a year on Basic, €228 on Grow and €1,140 on Advanced. If you know the store is here to stay, annual billing is the obvious choice.
What disappeared matters just as much. Starter and Retail are no longer on the Dutch pricing page, and the middle plan that was simply called Shopify for years has been called Grow since April 2025. Pricing guides that still talk about Shopify Lite, Starter or the Shopify plan are out of date.
New is Agentic: a €0 a month plan for selling through AI channels. You add products to Shopify's catalogue, where AI assistants can find and sell them, and you only pay when you make a sale, with card rates from 1.9% plus €0.25. It is meant for sellers who do not already run their store on Shopify and does not give you an online store of your own, so for a brand with its own store it does not replace the plans above. It does show clearly where Shopify is heading: sales that increasingly start outside your own site.
Getting started costs almost nothing. At the time of writing you can try Shopify free for three days, without a credit card, and then pay €1 a month for three months on most plans. Offers like this change regularly, so budget the full amount from month four onwards.
Payment fees: Shopify Payments, iDEAL and cards
Every payment costs money, and for a growing store that quickly becomes a bigger line item than the plan. With Shopify Payments, the built-in payment solution, you pay per transaction in the Netherlands:
- iDEAL | Wero: €0.29 per payment on Basic, Grow and Advanced, and €0.15 on Plus. No percentage, whatever the order value.
- Online card payments: 1.9% on Basic, 1.8% on Grow, 1.6% on Advanced and 1.4% on Plus, each plus €0.25.
- American Express and international cards: 2.9%, 2.8%, 2.6% and 2.5%, each plus €0.25.
- Bancontact: €0.39 per payment, €0.29 on Plus.
- Klarna: 2.99% plus €0.35, on Plus 2.19% plus €0.35.
For a Dutch store that first line is by far the most important. According to the Thuiswinkel Markt Monitor, whose figures the Dutch Payments Association shared on 22 September 2026, 73% of all online purchases in the first half of 2026 were paid with iDEAL | Wero, against 8% by credit or debit card. Because iDEAL costs exactly the same on the three standard plans, the difference in card rates, often presented in international pricing guides as the reason to upgrade, weighs far less for a Dutch store. We run the numbers further down.
An external payment provider costs extra
If you choose a payment provider other than Shopify Payments, Shopify charges a transaction fee on every order on top of that provider's own costs: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. At €10,000 in monthly revenue on Basic that is €200 a month, almost ten times the plan itself. Sometimes there are good reasons for an external provider, such as an existing contract, a payment method Shopify Payments does not offer or one provider across several sales channels. Just include that fee in the sum, because in practice it is often forgotten.
Payouts, refunds and chargebacks
Shopify Payments pays out in the Netherlands after at least three business days. For new stores it takes longer at first, and payments from Friday through Sunday are combined into a single payout. A chargeback on a card payment costs €15, which you get back if you win the chargeback. iDEAL has no chargebacks. You can refund an iDEAL payment up to 180 days after purchase, but the €0.29 transaction fee is not returned. In a category with many returns, that adds up.
iDEAL becomes Wero: what does that mean for your costs?
iDEAL, the Dutch online payment method, is moving step by step to Wero, the European payment system run by EPI. Since 29 January 2026 you see the iDEAL | Wero logo, which had to be in place everywhere by 31 March 2026. According to the roadmap, all Dutch banks are connected to Wero in October 2026, after which iDEAL payments gradually move onto Wero's infrastructure. The migration should be complete by the end of 2027, and purchase protection should be fully in place by 1 January 2028.
No change to your costs has been announced so far. EPI has said that the scheme fee, the price payment providers pay for Wero, stays broadly at its current level until the end of 2028, and Shopify has not announced any change to its own iDEAL rate. With Shopify Payments, iDEAL | Wero is connected to your store automatically and offered to customers in the Netherlands paying in euros. The conditions are that your store accepts euros, has the Netherlands as an active market and meets the Shopify Payments requirements, such as completed verification and a store that is not password protected.
Shopify POS costs and the point of sale system
If you also run a physical shop, the Shopify point of sale system is a separate line item. Every paid plan includes occasional in-person selling at no extra cost, for example at a trade fair or a pop-up. Shopify's help center calls that version POS Lite. For a permanent shop you need POS Pro: €79 per location per month. It gives an unlimited number of staff access to the point of sale, with roles and permissions, inventory management and features that let online and in-store sales work together.
In-store payments cost 1.4% on Basic, 1.25% on Grow and 1.1% on Advanced, with no fixed fee per transaction. Plus includes twenty POS Pro locations. Hardware such as a card reader, receipt printer and scanner comes on top.
Theme and apps: one-off versus every month
A theme is a one-off expense. The Shopify Theme Store has 24 free themes, including Horizon, which Shopify launched in May 2025 as the new foundation for its own themes. Paid themes cost between $100 and $500 once. The price is set in dollars; if you are billed in euros, Shopify converts it and adds a 1.5% currency exchange fee. A theme licence covers one store. If you run several stores, for example one per country, you need a licence per store.
Apps are the cost that grows fastest and most quietly. Almost every app bills monthly, and many scale with your number of orders or contacts. In stores we take over we see the same pattern again and again: two apps doing the same thing, an app for something Shopify now does itself, such as automations that Shopify Flow offers for free on Basic, Grow, Advanced and Plus, and apps from a campaign that were never removed. Apps that load code on your storefront also cost load time, and load time costs conversion.
A habit that pays for itself: go through your apps every quarter with three questions. What does this app cost per year? What does it demonstrably deliver? And can Shopify do this itself by now?
Build costs: from theme to Plus project
Next to the platform, you pay for the store itself. With us, a build on a premium theme typically lands between €8,000 and €15,000. Fully custom work lands between €15,000 and €40,000, and higher once extensive research, complex integrations or a heavy migration come into play. Shopify Plus projects for scale-ups and established e-commerce brands start from €50,000. What each track includes and how we arrive at a quote is explained on our page about Shopify webshop development.
What drives the price most is rarely the design. It is the number of templates, the amount of custom work, the integrations with ERP, PIM or accounting, and the migration from another platform, including keeping your search visibility. We wrote about integrations in depth in our piece on ERP integration. Coming from another platform? Read what it takes to migrate to Shopify.
On top of that, budget for development after launch. A store that stands still after launch falls behind within a year: behind the platform, behind the competition and behind its own brand.
Hidden costs: what is coming in 2026 and 2027
Shopify moves fast. That is an advantage, because you get security, speed and new features without building them yourself. It also means older custom solutions have an expiry date. None of these changes appear on a pricing page, yet they do affect the costs of existing stores.
Script tags stop on 1 March 2027
On 24 August 2026 Shopify announced that script tags are going away. From 1 October 2026 apps can no longer create or update them, and from 1 March 2027 Shopify no longer loads them on storefronts. Older apps and tracking setups that inject JavaScript into your store this way will stop working. The replacement is an app embed block in a theme app extension, and a web pixel for tracking only. On the order status page script tags have already stopped: for Plus stores on 28 August 2025, for all other stores on 26 August 2026. So check now which apps and scripts in your store still rely on script tags, and plan the replacement well before March.
Shopify Scripts no longer run
Plus stores that kept discount, shipping or payment logic in Shopify Scripts could no longer edit them from 15 April 2026, and since 30 June 2026 Scripts no longer execute at all. That logic now belongs in Shopify Functions. Functions are available on every plan through apps from the App Store; building your own app with Functions is limited to Plus. If your store ran on Scripts and nothing has been done since the summer, check whether your discounts and shipping rules still do what you expect.
checkout.liquid and old integrations
checkout.liquid is history too. It is no longer supported for the information, shipping and payment steps, and it was sunset for the thank you and order status pages on 28 August 2025. Checkout customisations now run through checkout extensions. The same goes for integrations: the REST Admin API has been a legacy API since 1 October 2024, and since 1 April 2025 new public apps must be built on the GraphQL Admin API. A custom integration still running on REST is technical debt you will pay off sooner or later.
Selling internationally
If you sell in currencies other than the euro, Shopify Payments charges Dutch stores 2% for currency conversion. Since 6 April 2026 that is calculated on the gross order amount. Managed Markets, where Shopify itself acts as the seller and handles VAT and import duties, is not available to Dutch businesses; you arrange that yourself or with a partner. If you sell on marketplaces that you sync with Shopify, the first 50 orders a month are free and above that you pay 1%, up to $99 a month.
Worked examples: what Shopify really costs per month
How do those rates add up? Two examples, based on these assumptions: annual billing, Shopify Payments, 75% of orders paid with iDEAL and the remaining 25% at the standard card rate. That iDEAL share is close to the national average of 73%; for simplicity we count Klarna, PayPal and other methods as card payments. All amounts exclude VAT, apps and build costs.
Example 1: a young brand with €10,000 in monthly revenue
- 200 orders averaging €50, on the Basic plan: €21.
- 150 iDEAL payments at €0.29: €43.50.
- 50 card payments totalling €2,500: 1.9% is €47.50, plus 50 times €0.25 is €12.50, together €60.
- Total: €124.50 a month, about 1.2% of revenue, or €1,494 a year.
The same store using an external payment provider pays an extra €200 a month to Shopify, before that provider's own fees.
Example 2: a growing brand with €100,000 in monthly revenue
- 1,000 orders averaging €100, on the Grow plan: €59.
- 750 iDEAL payments at €0.29: €217.50.
- 250 card payments totalling €25,000: 1.8% is €450, plus 250 times €0.25 is €62.50, together €512.50.
- Total: €789 a month, about 0.8% of revenue, or €9,468 a year.
On Advanced the same store would pay €969 a month, so €180 more. The lower card rate saves €50 a month here, while the plan costs €230 more.
When a higher plan pays for itself
On payment fees alone, Grow pays for itself over Basic from €38,000 in monthly card revenue: the plan costs €38 more and the card rate is 0.1 percentage point lower. With a 25% card share that means €152,000 in total monthly revenue. From Grow to Advanced the break-even point sits at €115,000 in monthly card revenue. For a Dutch store the conclusion is clear: you choose a higher plan for staff accounts and features, not for the card rate. Only with an external payment provider does the picture flip. Then Grow already pays for itself from €3,800 in monthly revenue through that provider, because the transaction fee drops from 2% to 1%.
With iDEAL as your main payment method you pay exactly the same per payment on Basic, Grow and Advanced. You upgrade for your team, not for your rate.
And Shopify Plus?
Shopify Plus starts at €2,100 a month on a three year term, or €2,250 a month on a one year term. Larger and more complex businesses move to a variable platform fee based on revenue and business model. Shopify publishes no fixed percentage for it; you agree it with Shopify directly. Per brand, your main store plus nine additional stores are included, for example one per country. Every store beyond that costs €250 a month, or you agree a revenue share across all stores. Standard payment fees go down: iDEAL €0.15, cards 1.4% plus €0.25, and 0.2% with an external provider. At ten thousand iDEAL payments a month, that alone saves €1,400 a month compared with the standard plans. You can only cancel at the end of the term.
Whether Plus pays off for you rarely depends on payment fees and almost always on what it lets you do: B2B, checkout customisation, higher API limits and several stores under one licence. What Plus adds exactly is covered on our page about Shopify Plus pricing and capabilities.
How to keep your Shopify costs under control
- Pay annually. It saves roughly a quarter on every standard plan.
- Use Shopify Payments unless you have a hard reason for an external provider. If you do, include the transaction fee in your sums.
- Choose your plan on staff accounts and features, not on the card rate. With iDEAL as the main payment method, an upgrade rarely pays for itself through payment fees.
- Review your apps every quarter and cancel whatever delivers nothing or whatever Shopify now does itself.
- Build new custom work on Functions, app embed blocks and web pixels, and nothing on script tags.
- Ask for a quote on an agreed scope for the build, so it is clear up front what the project includes.
Frequently asked questions about Shopify pricing
How much does Shopify cost per month?
The Basic plan costs €21 a month on annual billing and €28 on monthly billing. Grow costs €59 or €78, Advanced €289 or €384, and Shopify Plus starts at €2,100 a month on a three year term. On top of that come payment fees per transaction, apps and possibly a paid theme. All amounts exclude VAT.
Is Shopify free?
No. At the time of writing you can try Shopify free for three days and then pay €1 a month for three months on most plans, after which the full plan applies. The €0 a month Agentic plan is only meant for selling through AI channels and does not replace your own store.
What percentage does Shopify take per sale?
With Shopify Payments there is no separate transaction fee, only payment fees: €0.29 per iDEAL payment, or 1.9% plus €0.25 per online card payment on Basic, dropping to 1.4% plus €0.25 on Plus. If you use an external payment provider, add 2% (Basic), 1% (Grow), 0.6% (Advanced) or 0.2% (Plus) per order.
What does iDEAL cost on Shopify?
Through Shopify Payments an iDEAL | Wero payment costs €0.29 on Basic, Grow and Advanced, and €0.15 on Shopify Plus, whatever the order value. On a refund, that transaction fee is not returned.
What does Shopify POS cost?
Occasional in-person selling is included in every paid plan. POS Pro, for a permanent shop, costs €79 per location per month. In-store payments cost 1.4% on Basic, 1.25% on Grow and 1.1% on Advanced. Hardware comes on top.
Do Shopify prices include VAT?
No. According to Shopify's terms of service all fees exclude VAT. Whether and how much VAT Shopify charges depends on your billing address and VAT number.
Getting a grip on your Shopify costs
Shopify's pricing page tells only part of the story. Budget the five layers together, from plan and payment fees to apps, build and the platform changes of 2026 and 2027, and you know up front what a store costs per year and avoid surprises later. Want to know what that means for your situation? See what a project includes on our Shopify webshop development page, or get in touch for a tailored budget.