For CUBE, the German bike brand that has grown into one of Europe's largest bicycle manufacturers since 1993, we delivered the complete Shopify Plus strategy and migration. Multilingual storefronts, a custom theme and conversion optimization came together in one scalable D2C platform.
From mountain bikes and road bikes to e-bikes: CUBE's enormous range demands a shopping experience as well engineered as the bikes themselves. Working closely with the CUBE team, we translated that complexity into a fast, intuitive shop for dozens of European markets.
Riders find, compare and order their bike in their own language and currency, on any device. One platform carries CUBE's entire international e-commerce, without compromising speed or experience.
The custom theme brings the brand's premium look to every product page, while ongoing conversion optimization keeps every market growing.
CUBE sells in more than thirty countries; the platform is built to make every market feel local.
From German to Dutch: twelve languages on one codebase, without duplicate content or extra maintenance.
One Shopify Plus environment replaces a fragmented landscape and carries the entire D2C operation.
A Shopify Plus migration with multilingual storefronts, a fully custom theme and a UX that effortlessly unlocks CUBE's complex product landscape. Scalable, fast and built for international growth.
Strategy, design and development ran in parallel within one team. Through continuous data-driven optimization, the platform grows with the brand's ambitions every sprint.
