The case
For Balmain Hair Couture, the luxury hair brand linked to Maison Balmain Paris, we are the digital partner in a multi-year collaboration. From the migration from Magento to Shopify Plus to deep PIM integrations and the launch of new sub-brands.
This is not a one-off project but a partnership in which we shape the digital roadmap together. Branding, e-commerce platform, product data and the go-to-market of new labels come together under one roof.
The result
A Shopify Plus foundation that scales worldwide: multi-store per market, a custom checkout where the B2B flow for salons sits alongside the D2C flow for consumers, and a storefront with Core Web Vitals as a hard KPI.
Orders, customer data and content move across from Magento. Every market gets its own language, currency and assortment structure, without the brand feeling drifting apart from country to country.
The solution
The PIM system connects directly to Shopify Plus. Product information, variants, localizations and imagery are managed centrally and rolled out automatically to every storefront.
One source of truth means faster product launches and consistent content across markets, without the marketing team updating each country by hand. We use the same blueprint for new sub-brands: Eau de 1974 was the first label we took from branding to live site.
