A landing page is not a smaller website.It is one audience, one message, one click,designed for one conversion and nothing else,and tested until every pixel earns its place.
A landing page is not a smaller website. It is one audience, one message, one click, designed for one conversion and nothing else, and tested until every pixel earns its place.
Why have your landing page designed by Webfluencer?
A converting landing page is not a pretty page, it is a mathematical optimisation of psychology, copy, design and tech. We combine conversion strategy, neuromarketing, data and ongoing A/B testing into landing pages that pay back their investment within weeks.
- 300+ converting landing pages launched
- Average 2.4x conversion uplift within three test rounds
- A/B testing and heatmaps standard, not as add-on
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Our process
How we design and test your landing page.
A five-step process from persona research to launch and ongoing A/B optimisation. Predictable in process, measurable in conversion uplift.
Persona & message match
We map audience, ad sets, competitor landing pages and conversion goals. Persona work, jobs-to-be-done and message match per ad set lay the strategic foundation for the page.
Structure, copy & flow
We define page structure, hero, social proof, objection handling and CTA flow. Conversion copywriting in your tone of voice with multiple hero and CTA variants ready for testing.
Conversion-focused design
Visual design rooted in neuromarketing principles, F-pattern reading and attention mapping. Fast Webflow or Next.js build with UTM tracking, server-side events, GA4 and CRM integration in place from day one.
Hypothesis-driven testing
We launch hypothesis-driven A/B and multivariate experiments on hero copy, CTA, form length and social proof. Statistical significance and minimum detectable effect calculated up front.
Live, measure & iterate
Go-live with full tracking, heatmaps and session recordings. We report weekly, kill losing variants and roll out winning variants into the next round of tests.
Landing page services. From conversion strategy to A/B test.
Landing page services. From conversion strategy to A/B test.
Conversion Strategy
Conversion Strategy
Persona research, message match, jobs-to-be-done and conversion goals. The strategic foundation under every landing page we build.
Whether you need a single landing page for a new campaign, a full suite for your paid strategy or an ongoing conversion optimisation programme: our landing-page programmes are modular. Take what you need, from a hero test to a full-time CRO retainer.
- 01
Landing page design for one campaign
A single converting landing page designed, built and tested within two to three weeks. Includes copy, design, tracking and first A/B test round. For product launches, lead magnets and seasonal promotions.
- 02
Landing page per ad set
A dedicated landing page per Google Ads, Meta or LinkedIn ad set with message match. Dynamic content insertion, UTM tracking and server-side conversion events for maximum quality scores.
- 03
Conversion strategy & persona research
A great landing page starts with great strategy. We do persona research, jobs-to-be-done interviews, competitor analysis and messaging workshops. The foundation for every conversion uplift.
- 04
A/B testing & multivariate testing
Hypothesis-driven A/B tests on hero, CTA, form and social proof. Multivariate tests where volume allows. Statistical significance, never on gut feel. Continuous uplift, not a one-time stunt.
- 05
CRO retainer & conversion optimisation
Ongoing conversion optimisation as a monthly retainer. Heatmaps, session recordings, form analysis, copy iterations and weekly reporting. A new round of wins every month.
- 06
Landing page design for SaaS & B2B lead-gen
Specialist landing pages for SaaS demo requests and B2B lead generation. Trial flows, gated content, demo bookers and multi-step forms. Optimised for MQL quality, not just volume.
- 07
E-commerce product landings & promo pages
Conversion-optimised product landings, drop pages and promo pages for Shopify and custom e-commerce. Fast load times, mobile-first design and checkout funnels that convert.
More than a landing page agency
We think along about your full conversion funnel.
Most agencies deliver one landing page and disappear. We stay. From A/B testing to heatmap analysis, from copy iterations to multivariate testing, we make your conversion rate measurably higher month after month.
A/B testing & experimentation
Ongoing hypothesis-driven A/B tests with statistical significance. We prioritise tests on ICE score (Impact, Confidence, Ease) and run in parallel where possible to learn fast.
Heatmap & session analysis
Heatmaps, scroll maps, click maps and session recordings via Hotjar or Microsoft Clarity. We identify where visitors drop off, click on non-clickable elements and which sections get ignored.
Conversion uplift & CRO
Per landing page we steer on a conversion goal: leads, demos, sign-ups or revenue. We measure uplift in absolute and relative terms and report weekly on the KPIs that matter to you.
Copy variants & messaging
Hero copy, value props, CTA text and bullet structure are often the difference between 2% and 8% conversion. We write, test and iterate copy continuously, not just at launch.
Multivariate testing & personalisation
At high traffic we roll out multivariate tests and personalisation based on UTM, geo, device or returning visitor. A landing page that adapts to who lands on it converts structurally higher.
What clients say about
their landing pages.
From SaaS scale-up to e-commerce enterprise. Brands trust us as their landing page agency for pages that land, deliver leads and drive revenue.
“Webfluencer designed a landing page that cut our CPA by 42%. The combination of conversion-focused design, A/B testing and strong copy made a real difference in our paid funnel.”
“We needed a converting landing page for our biggest campaign of the year. The result: an 11.4% conversion rate, more than three times our benchmark. Ongoing A/B tests keep pushing the numbers up.”
“No template work but a real conversion-optimised landing page, with heatmaps and weekly iterations. Our email sign-ups quadrupled in six weeks.”
“Per ad set its own landing page with message match, dynamic content and server-side tracking. Our quality scores shot up and our cost per lead dropped by 31%.”
Investment
Landing page programmes and what they cost.
Four clear engagements, fixed price up front, no surprises. Whether you need one landing page or a full CRO retainer: we have the programme for it.
Single landing page
One converting landing page, including copy, design, tracking and first A/B test round. Live within 2 to 3 weeks. For product launches, lead magnets and seasonal promotions.
Campaign suite (3 LPs)
Three landing pages with message match per ad set, dynamic content, UTM tracking and initial A/B test round. For brands running paid traffic across multiple personas.
CRO retainer
Ongoing conversion optimisation with monthly testing rounds, heatmaps, copy variants and weekly reporting. For brands that want to keep optimising their conversion rate.
Enterprise CRO programme
Multivariate testing, personalisation, server-side experiments and an embedded CRO team. For enterprise brands with large ad budgets and complex conversion funnels.
Frequently asked questions about landing page design, A/B testing and CRO
A landing page is a standalone web page built for one specific conversion goal: a download, demo request, purchase or sign-up. No menu, no distraction, just one CTA and one path to it. Designing a good landing page means aligning message, design, copy and flow around a single conversion point.
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