The case
For Nike and Intersport we developed an AI-driven bra finder that calculates the perfect size in seconds. Algorithms, UX and development came together in a tool that drastically reduces returns and makes shopping personal.
By combining smart AI with an intuitive user flow, every recommendation feels tailor-made. The result is higher customer satisfaction, fewer returns and stronger brand loyalty for two leading sports labels.
The result
In just a few clicks customers find the size that truly fits, without doubt or trial and error. A tool that recreates the fitting room online and makes shopping noticeably more enjoyable.
Fewer returns, more confidence and a personalized recommendation that converts on the spot. A collaboration between Nike and Intersport where AI puts the user front and center.
