Brands built
From brand strategy and visual identity to full digital rollout.
Brandbook and brand portal
Strategy, visual identity and digital rollout under one roof, with every programme.
Trusted by clients worldwide
Branding agency Amsterdam. Brand positioning, identity and design
A strong brand is not a logo, a colour or a typeface, but thepromise you make to every customer: delivered consistentlyacross every touchpoint, rooted in a brand strategy that standsthe test of time. From positioning and story to visual identity.
A strong brand is not a logo, a colour or a typeface, but the promise you make to every customer: delivered consistently across every touchpoint, rooted in a brand strategy that stands the test of time. From positioning and story to visual identity.
Our clients
Our process
How we build your brand identity
Brand audit & research
We map current brand equity, audience, market and competitors. Stakeholder interviews, audits, qualitative research and data analysis lay the strategic foundation for your new brand identity.
Brand strategy & positioning
We define brand essence, mission, vision, values, personality and positioning. The strategic foundation that drives every creative decision and makes your brand distinctive in the market.
Visual identity & logo design
Logo system, typography, colour palette, image style, iconography, motion and graphic elements. A visual identity that scales across every digital and physical touchpoint, from favicon to festival banner.
Brand guidelines & tone of voice
Complete brand guidelines, tone of voice, messaging hierarchy, storytelling framework and do's-and-don'ts. Delivered as a digital brandbook and interactive brand portal for your whole organisation.
Digital rollout & implementation
We translate the brand into website, webshop, campaigns, social and content. Internal rollout, training and a launch plan that lands the new brand with employees and customers alike.
Whether you are launching a new brand, strengthening an existing one or need a complete rebranding, our branding programmes are modular. Take what you need, from a brand strategy session to a full identity programme with digital rollout.
- 01
Brand strategy & positioning
We define brand essence, positioning, personality and strategic narrative. Research-driven, with brand model, archetypes and competitive analysis. The foundation for every visual identity, campaign and touchpoint.
- 02
Visual identity & logo design
A visual identity that goes beyond a logo. Logo system, typography, colour palette, image style and motion principles. We design visual identities that scale from favicon to festival banner, in print and pixel.
- 03
Brand identity for scale-ups
We develop full brand identities for brands ready to scale internationally. Strategic, distinctive and built to last. For scale-ups, challenger brands and established brands in transition.
- 04
Brand design & visual identity
Brand design that resonates: from editorial layouts and campaign visuals to product packaging, signage and environmental branding. We design the entire visual world your brand lives and breathes in.
- 05
Brandbook & corporate identity guidelines
A brandbook that lives, not a pdf in a drawer. Logo usage, typography, colour, image style, tone of voice, do's-and-don'ts and concrete applications. Delivered digitally and as interactive brand portal for your team.
- 06
Tone of voice & brand storytelling
How does your brand sound? We define tone of voice, personality, messaging hierarchy and storytelling framework. Concrete writing rules that help your whole organisation communicate consistently and distinctively.
- 07
Rebranding & brand evolution
A rebranding is not a surface-level facelift. We guide complete brand transformations: audit of existing equity, strategic repositioning, identity redesign and rollout internally and externally. Preserving what works and evolving where it matters.
is the branding agency where brand strategy and design come together. A brand is not a beautiful logo, but a promise you deliver on.
From brand audit and positioning to visual identity, brandbook and digital rollout: we stay on board after delivery to make your brand consistently and measurably stronger.
A brand is a promise,delivered consistently.
A strong brand is not a logo, not a colour, not a typeface, but a promise you deliver at every touchpoint. We combine brand strategy, visual identity and digital execution into a brand that stands the test of time.
Frequently asked questions about branding, visual identity and brand identity
A branding agency builds brands from strategy to execution. At Webfluencer that includes brand strategy, positioning, brand identity, visual identity, logo design, brandbook, tone of voice and the full digital translation. We create brands that are recognisable, consistent and commercially strong at every touchpoint.
Branding is the overarching whole: strategy, positioning, behaviour and visual identity. Brand identity is the strategic core (values, personality, promise). Visual identity is the visual expression of that core: logo, typography, colour palette, image style and graphic elements. A strong brand has all three aligned and codified in a brandbook.
A visual identity or basic brand identity starts at €3,500 for startups and SMEs. A full branding programme including brand strategy, positioning, visual identity and brandbook starts at €7,500. Rebranding programmes for scale-ups and enterprise brands typically range from €15,000 to €50,000+.
A visual identity project takes 4 to 6 weeks. A full branding programme with strategy, identity and brandbook takes 6 to 10 weeks. Rebranding programmes for larger organisations take 10 to 16 weeks, depending on scope, stakeholders and touchpoints.
A good brandbook contains brand strategy (mission, vision, values, positioning), visual identity (logo system, typography, colour palette, image style, iconography), tone of voice, do's and don'ts and concrete applications across website, social, print, signage and packaging. We deliver the brandbook digitally and as an interactive brand portal.
Yes. Rebranding is one of our specialties. We start with a brand audit, map existing equity, conduct stakeholder research and competitive analysis. Then we reposition the brand, design the identity and guide the internal and external rollout, including website, campaigns and communication.
Yes, in the right way. We use AI for market and audience analysis, name and concept exploration, visual concepts and faster iteration. Strategic and creative decisions are made by our designers and strategists. AI is a tool, not a replacement for brand thinking.
Amsterdam is the creative hub of the Netherlands and offers the highest density of strategists, designers and marketers in Europe. At Webfluencer we combine that creative power with international execution. We work for brands in the Netherlands, Belgium, Germany and beyond.
Yourvision,ourcraftsmanship
We work with ambitious brands to build digital experiences that truly make an impact.