WOOOD

WOOOD

CASE
eCommerceUX/UI DesignDevelopmentCRO
The case

For WOOOD we built an eCommerce experience that presents the Dutch furniture collection with as much character as the showroom. Strategy, UX and development came together in a fast, conversion-focused webshop that streamlines the customer journey.

A thorough CRO program and redesigned UX made it easier for visitors to discover, compare and buy. The result is a webshop that scales with the brand and effortlessly delivers to millions of furniture lovers a year.

WOOOD showcase
The result

Visitors browse, compare and order furniture like they're walking through the showroom: clear, fast and intuitive on every device. A webshop that breathes character and converts.

By continuously refining product pages, navigation and checkout the site stays ready for the growth of a brand that has led the Dutch furniture market for years.

The solution

With a thorough CRO program and strategic D2C consulting we lifted WOOOD's online performance to a new level. Strategy, UX and CRO came together in a webshop that's both scalable and conversion-driven.

Through iterative, data-driven optimization that puts the furniture lover front and center, we see the uplift every day in conversion, revenue and customer satisfaction. A platform ready to carry the next phase of WOOOD's growth online.

WOOOD lifestyle
+0%
Conversion uplift

Sharper UX and a refined product flow lifted online sales for WOOOD across desktop and mobile.

0.0M+
Annual visitors

A faster, more intuitive site keeps millions of furniture shoppers engaged year after year.

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Faster page load

Performance work on Core Web Vitals delivers a smoother browsing experience and better organic visibility.