The case
For MARTINI we built the digital version of Ask Your Friends, the card game for the perfect aperitivo. Branding, UX and development came together in a playable experience that put the launch of Martini Fiero on the map.
Fifty questions, multiple languages and a smooth gameplay flow make the game accessible to a wide audience. The result is a PR campaign and digital activation that boosted both sales and brand awareness significantly.
The result
Friends tap a single link, choose a language and play the card game together right away. A digital aperitivo that feels as playful as the physical card version and is available any time.
By launching the game both physically and digitally we reached a wider audience and gave Martini Fiero a launchpad that extends far beyond the aperitivo.
The solution
We custom-built a multilingual web app with 50 questions and dilemmas, paired with an integrated PR campaign. Press releases, media outreach and influencer collaborations powered the Martini Fiero launch.
An integrated approach where branding, development and PR worked toward one goal: putting the drink on the map and extending the brand story.
