The case
For TalentCare, which brings healthcare professionals and healthcare organizations together around the theme of meaningful work in care, we built a fully custom website on Astro and Sanity and set out the online strategy.
Two audiences with completely different search intent: doctors looking for a next step, and healthcare organizations that need reinforcement and insight. Both journeys got their own route through the site.
The result
The number of conversions doubled. An SEO architecture built around job profiles, salary information and vacancies per region brings doctors in exactly where their search intent lies.
Astro delivers static pages that load almost instantly: a fast foundation for both discoverability and conversion on mobile, where most of the search behaviour happens.
The solution
Astro for a static, lightning-fast front-end and Sanity as the headless CMS in which the team manages vacancies, job profiles and stories itself.
Around the core of the brand, meaningful work in care with the Zindicator and the Care4Life programme, we built content clusters that reinforce each other instead of competing. That way organic visibility grows with every new vacancy and every new story.
