Deliverables
- Branding
- UX/UI design
- Development
- SEO
MARTINI’s ASK YOUR FRIENDS is the card game for friends to get to know each other even better during the aperitivo. We have custom built the digital version of the game for MARTINI. 50 questions including dilemmas to entertain yourself, in multiple languages. Play the game now!
The challenge
Webfluencer proudly collaborated with MARTINI and PR agency BAAS on the launch of an innovative card game to promote their new drink, Martini Fiero. In addition to design assistance for the card game, we provided support in a PR campaign, including press releases, media outreach and influencer collaborations, to promote the launch. On top of the physical version, we developed a digital version, making the game accessible to a wider audience and playable online. This integrated approach contributed to a successful launch of Martini Fiero, significantly increasing both sales and brand awareness. We are proud of this collaboration and the impact we have realized together.
