The brand, as it was meant to be.

Webfluencer is written as one word, always with a capital W. It is the name of the studio, in Amsterdam and New York. In running text, use the word, not the wordmark.

Wherever there is room, the wordmark is the first choice. Use it in one colour: paper on ink, or ink on cream. The registered mark is part of the wordmark and always stays.

Where the wordmark does not fit, such as a favicon, an avatar or an app tile, use the logo. The square keeps its proportions; the corner radius follows the platform.

Keep a clear space around the wordmark of at least x, the height of the W. Nothing enters that zone: no text, no edges, no other logos.

The palette is warm and restrained. Ink carries the site, cream brings calm, paper is the light. Accents come from opacity, never from new colours.

Tiempos Fine for the big moments, Switzer for everything that has to work. Two faces, three weights, nothing more.

We write the way we build: calm, precise and with rhythm. Praise belongs to the client; about ourselves, we state facts.

The wordmark only works when it is left alone. A few things we would rather not see.

Wordmark and logo as SVG and high-resolution PNG, with a short readme on colour and type.