Evalan is a leader in the field of IoT solutions in the Netherlands. They develop, implement and manage IoT solutions to improve efficiency, increase sustainability and contribute to the growth of their customers. We rebranded their entire identity and designed and built the accompanying website, based on data.

The challenge of this assignment was to create a new brand that perfectly appeals to the target group. By researching competitors and performing a targeting analysis, we were able to map out how we could optimally guide the website visitors from the right target group through the website, with conversion maximization as a result.