Deliverables
- Brand Identity
- UX/UI design
- Development
Balmain Hair had approached Webfluencer to design their new label, Eau de 1974, online. With a focus on storytelling, luxury experience and conversion, we designed a visually powerful website that perfectly translates the character of the new brand. The combination of sophisticated design, smooth interactions and a solid technical foundation created a digital brand experience that matches Eau’s high-end image.
Luxury hair experience translated into an elegant online experience
The solution
For Eau de 1974, we developed a website that gives the three iconic fragrances – Capri, Hamptons and Santorini – each their own mood and experience. With powerful branding, thoughtful design and subtle animations, we conveyed the feeling of sun-drenched luxury: the Italian coast, the elegance of the Hamptons and the fresh blue of Santorini. Each product page exudes the emotion and style of the corresponding fragrance. Through visual storytelling, use of color and an intuitive user experience, the site feels like a digital extension of the brand. Stylish, distinctive and made to convert.
