It is content that is the basis for positioning in the search engines. Without content, don’t think about ranking in Google. So to say that it is important to write content for readers and search engines is an understatement. In the end, the most important thing is the reader, because Google is looking for the best result for the searcher. There is a reason why the time someone spends on a site is important. It is part of Google’s algorithm to determine search engine rankings. How can you best write the text to get a top position in Google? We are happy to share our tips.
- Key word research
It’s smart to start with exploratory research. Which words have high search volume? Which assessments have low competition and therefore offer opportunities to rank quickly? And what are the best searches for the target audience. Incorporate the right scores into the texts and content to score in Google.
- Don’t forget the internal links
Also include links in the content to other blogs and content within your own website. By ensuring a good internal link structure, there is an amplification of the important pages. It helps to push them to a higher spot.
- Be unique
It is important not to create or use duplicate content. Do something different and write only unique content. It’s smart to check externally purchased content for this purpose. At Webfluencer, we usually use a tool from Quetext.com for this. Here you can see a percentage of plagiarism and if there is plagiarism you can immediately see where the content came from.
- Keep in mind the search elements in a text
In a text, the title, paragraph headings, how often a keyword appears and internal links are important. Get the balance right. Also provide a strong meta tag and meta description to get higher rankings.
- Site speed
Host the website with a fast web host and also ensure a good experience for the website visitor. A website that loads fast retains the visitor and also ensures better conversion. Especially for a webshop, it is highly recommended. Read some tips on this at wplounge.com.
- More links to your website
Continuously build more links to your site. Outperform competitors in quantity and quality. The trick is to get strong links every month. This way you can improve your domain authority. Especially with the better-known websites and web shops, you will appreciate how high it is. You can also choose to outsource link building. Companies that specialize in this may be worth looking into.
- WordPress
The best place to blog is by far WordPress. The only question is, why WordPress? Well in WordPress you have many (free) plugins that help you write SEO optimized content. Then you can be sure that as a beginner you are working in the right direction and that you will achieve optimal rankings with your content.
8. Continue verbetering
It is important to keep the results right. Are positions suddenly changing too quickly? Why are they doing well? What could be better? Where are there new opportunities to score? Can you refine? Then it is also important to do so immediately. That way you don’t miss out on positions, visitors and therefore customers. Do you really want to do this right? Contact us and let’s discuss how we can help you get higher in Google.